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Chapter 37 Usage Measurement Need Marketers identify needs, target specific customers, and position products accordingly. Products that offer demonstrable. Available in National Library (Singapore). Author: Davis, John,, Length: xxii, p.: Identifier: Measuring marketing: key metrics every marketer by John Davis Measuring marketing: + key metrics every marketer needs, second edition. Results 1 - 25 of 25 Measuring Marketing: + Key Metrics Every Marketer Needs by Davis, John A. and a great selection of similar Used, New and Collectible.