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Dhruv Grewal and Michael Levy. A concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both. Dhruv Grewal, PhD (Virginia Tech), is the Toyota Chair in Commerce and Electronic Business and a professor of marketing at Babson College. His research and. Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He earned a PhD .